Colorblind’s objective was to understand how consumers relate to sustainability and to make these learnings applicable and actionable for design teams.
Through a partnership with Communispace, in depth fieldwork was paired with online dialogues from 6,500 respondents.
The project resulted in a set of key themes, as well as a set of approaches to designing sustainable offerings with the consumer perspective in mind.
Through a partnership with Communispace, in depth fieldwork was paired with online dialogues from 6,500 respondents.
The project resulted in a set of key themes, as well as a set of approaches to designing sustainable offerings with the consumer perspective in mind.
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